The procedures implemented by Cybion are based on the combinatory methods (matrix analysis, factorial and extrapolative analysis) of the Systemic prospective by the analysis of converging trends, developed by Joël de Rosnay when he was a researcher at MIT. Currently director of forecasting at Cybion, he pilots the prospective studies by supervising their scenarios.

This type of study enables you to anticipate the evolutions of your market thanks to a report that outlines the most probable hypotheses for developments in your technological sector.

The selected hypotheses are validated by a qualitative marketing study. We confront the plausible scenarios that have emerged from the prospective study by questioning on one hand professionals from the chosen sector, and on the other, potential consumers. This original bipolar methodology developed by Cybion makes it possible to considerably focus the scenarios by validating the conclusions of the prospective study.


For more information about prospective studies, you can contact us by telephone on +33 (0)1 53 32 46 00 or by e-mail