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Each day you have to adapt your action to a more and more aggressive competitive environment. Cybion's personalized services enable you to fully understand your market. From a state of the art of the competitors' offering to monitoring distribution strategies in your sector, you receive actionable reports that are true decision-making aides.
Studies
Would you like to take a snapshot of your competitors' offering or know their Internet strategies?
We offer dedicated state of the art studies that bring together in a single actionable report the evolution of the competitive offer: packaging, pricing, e-commerce distribution strategies… This synthetic overview will enable you to better understand the state of the offer in your market.
 As part of a benchmark, the Web site of each of your competitors is analyzed, based on a common multi-criteria approach, making it possible to highlight the strengths and weaknesses of each competitor under observation, as well as best practices.
On the basis of these observations, Cybion prepares a report including recommendations for the implementation and the potential development of your Internet strategy. Our reports are notably based on the best competitive practices and our particular knowledge of this media.
Current awareness
Strategic competitor monitoring provides you with the elements for increasing your reactivity so you can adapt your commercial and marketing policy. You can find out in real time the opinion of Internet users about one of your competitors' products or refine your market knowledge thanks to our benchmarks.
As part of this monitoring system, we identify your competitors' sites as well as all the resources required to understand their strategy, such as specialized journals, newsgroups, mailing lists… Our researchers evaluate the relevance of the sources and analyze the information collected, before sending out the current awareness bulletin.
The range of services includes three types of current awareness:
- Monitoring the pricing of competitors' offering
- Monitoring competitors' communication strategies
- Monitoring the interaction between players, partnerships and alliances
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