Strategic competitor monitoring provides you with the elements for increasing your reactivity so you can adapt your commercial and marketing policy. You can find out in real time the opinion of Internet users about one of your competitors' products or refine your market knowledge thanks to our benchmarks.
 As part of this monitoring system, we identify your competitors' sites as well as all the resources required to understand their strategy, such as specialized journals, newsgroups, mailing lists… Our researchers evaluate the relevance of the sources and analyze the information collected, before sending out the current awareness bulletin.
The range of services includes three types of current awareness:
 Monitoring the pricing of competitors' offering
Monitoring competitors' communication strategies
Monitoring the interaction between players, partnerships and alliances
When monitoring competitors, the initial stage involves defining and configuring agent systems (see the agent lab) in order to monitor the selected resources and to collect the maximum amount of information.
For more information about competitor and marketing current awareness systems, you can contact us by telephone on +33 (0)1 53 32 46 00 or by e-mail
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