IDENTITY
HISTORY
OFFER
TOOLS
REFERENCES
WEB SITES

- Creation :
1996

- Name :
CYBION SA (http://www.cybion.fr)

- Address :
8 rue Lamartine
75009 Paris

- Activity :
Cybion is a pioneer in the field of online strategic intelligence. The company was created in order to help public and private organizations use the Internet efficiently as a tool for information research and monitoring. Cybion offer personalized services to professionals for a better control of online information. 

- Management :
Carlo Revelli, Founder, Chief Executive Officer
Joël de Rosnay, co-founder and Director of Forecasting
Guillaume Lory, Chief Operating Officer
Jérôme Broun, Head of communication

- Investors:
Founders and private individuals

- Personnel:
24 members of staff

Mastering the strategic information that circulates on the Internet has become essential for every company or organization. But first, it is necessary to define and implement appropriate methods and tools in order to obtain reliable and relevant information.

Meeting this need is the reason for the birth of Cybion in 1996, from a vision shared by Carlo Revelli and Joël de Rosnay: helping companies and organizations to discover and use the Internet efficiently as a tool for information research and monitoring. They aimed to develop an exclusive method based on the synergy between intelligent agents, search engines and human analysts.

Over recent years, a collective awareness has developed of the Internet as a means of exchanging information and products. For a company, this involves the possibility of monitoring its competitive universe, its field of activity, its market. A new level of awareness is even more recent: companies and organizations need to monitor, detect and analyze the information that is produced and exchanged between Internet users.

This is why Cybion only deals with online information. But Cybion's expertise covers all forms of online information: :

- Web sites of companies, organizations or institutions: these sites are what could be called 'official' information. They present the structures, areas of expertise and news of different economic or social players. For this reason, they have become a prime target for competitive watch activities, as they make it possible to detect the appearance of new entrants on a market, strategic ruptures, nominations, evolutions in products or services.

- Personal Web sites: the Internet has become an area where a huge mass of unofficial information and commentary lives, evolves and grows. Personal Web sites have become the leading means of expression for enthusiasts of a technology, a product, a brand. Tracking the emergence, the content and the evolution of these sites allows a company to study its image and to study the market's reaction to its products or services, and to maintain permanent monitoring of its competitors.
The Internet acts as an accelerator of rumors. Some personal Web sites have become the means of expression of the 'cyberconsumer'. A disappointed user, a shocked citizen, or a lifelong complainer, all types of users may decide to publish their problems with a particular brand online. These sites are permanent or created in just a few days or even hours after the announcement of an event (launch of an special offer, accident, mass redundancy…). They can appear next to or even before the 'official' site of a brand in the results of search engines or directories! Tracking the appearance of new sites very closely enables the identification of players and above all the analysis of their arguments, in order to prepare appropriate responses (rebuttals on the site, press interviews, opening a new factory…)

- Newsgroups and mailing lists: these virtual areas for dialogue and exchange between Internet users are becoming more and more important for companies and organizations. Opinions, reactions, information and revelations appear and are shared. However, some of them directly concern a company's products and activities. Rumors circulate, cyberconsumer habits are created, reinforced, blown up, and finish by 'making a noise'. That can have disastrous consequences for a company's image (critical press articles, calls to demonstrate…) and a negative impact on their activity (fall in their share price, boycott…)

- Web-zines (e-zines, or e-newsletters): these are publications that only exist on the Web. Usually, they are sent to people that have subscribed on a Web site. They are created by companies, editorial Web sites, associations, groups of Internet users. They are increasingly becoming distinct media whose professionalism and credibility are on the rise. Their exclusive information are more and more often used and reproduced by 'traditional' media. Moreover, the 'traditional' media create editorial sites which have significant autonomy from their paper edition, and thus participate in the growth of online information. It is therefore necessary to be able to follow these elements that transmit online information and build opinion, using targeted online press reviews.

- Web sites of companies: organizations or institutions: these sites are what could be called 'official' information. They present the structures, areas of expertise and news of different economic or social players. For this reason, they have become a prime target for competitive watch activities, as they make it possible to detect the appearance of new entrants on a market, strategic ruptures, nominations, evolutions in products or services.

With our services adapted to its needs, company has immediately exploitable strategic data. Our expertise is declined in the form of three services : studies, days before and formations

Studies:
Cybion was the first company to offer fully personalized analysis, bringing you validated, structured, actionable information, in the format of your choice (click on the application that describes your need, to find out more):

Studies Applications COMPETITOR Benchmark or synthetic overview of the competition's offerings TECHNOLOGY State of the art of a technology COMMUNICATION Analysis of Internet users' perception of a brand over a given period E-BUSINESS Benchmark of Web sites LEGAL State of the art of the regulations in a particular sector

A perfect understanding of the different spheres that make up the Internet (informal Web, invisible Web, databases…) and expertise in tools for finding, collecting and sorting information enable Cybion to carry out tailor made studies that perfectly meet your needs.

The use of intelligent agents ensures a professional result, by guaranteeing the exhaustiveness, reliability and real-time accessibility of the information collected.

Each study is performed by professionals from the fields of marketing and current awareness. Their analyses draw on leading agent software (intelligent agents) on the market, that best fits your particular situation.

Current awareness :
Our current awareness systems are designed meet your needs.
Thus, Cybion brings you in real time validated, structured, actionable information, in the format of your choice (click on the application that describes your need, to find out more):

Current Awareness System Applications COMPETITORS Monitoring the pricing of competitors' offerings Monitoring competitors' communication strategies Corporate watch, movements of actors, partnerships and alliances TECHNOLOGY Technology watch on innovation and R&D services Monitoring scientific publications COMMUNICATION Monitoring the image and following public opinion Crisis monitoring, detection of rumors Monitoring networks of influence and lobbying E-BUSINESS Monitoring competitors' Web sites Monitoring competitors' communication strategies LEGAL Monitoring regulations Monitoring new legal decisions and jurisprudence

If we consider that a one-off study is a photograph of a subject at a given time, 'T', then we can see strategic watch as being the film that makes it possible to see its evolution over time, by refreshing the picture at regular intervals.

Each intervention is performed by professionals from the fields of marketing and current awareness. Their work draws on the leading agent software (intelligent agents) on the market, that best fits your particular situation.

Training:
As a pioneer in the field of online information research and monitoring, recognized as an expert in the use of search engines and intelligent agents, Cybion has developed methodologies for retrieving and tracking information on the Internet that are made available to you in our training seminars.
The objective of our training courses is to provide you with all the elements necessary for:

• Increasing use of the Internet as a source of information
• Transforming the Internet into a tool for monitoring competitors, markets, technologies, corporate image and regulations (See ou awareness systems)
• Improving the rapidity, efficiency and profitability of information retrieval These seminars involve a presentation of the existing technological tools and methods recommended by Cybion, as well as practical exercises: directories, search engines, intelligent agents (see the agent lab), databases, news servers.

For more than seven years, Cybion has developed advanced technical expertise thanks to perfect knowledge of the leading tools on the market for information retrieval and monitoring.

Our philosophy has also been to not limit ourselves to proprietary software solutions but to constantly monitor emerging technology in order to find the most effective and most appropriate solutions on the market. For this reason, we created - as early as 1996 - our famous Agent Laboratory whose role is to locate and test the best software for optimizing information research and monitoring on the Internet (intelligent agents, server solutions, client software…). As a result, according to the needs and the budget of each client, we freely choose the most appropriate solution(s).

That said, it can happen that no software available on the market meets a clients' specific needs. In these cases, we either personalize and adapt existing technologies, or we develop made to measure solutions internally. In particular, Cybion has developed the following tools:

Search Tools: Cybion MetaSearch is a customizable Web service that can simultaneously query all the search engines available on the Internet

Monitoring Tools: Cybion Eye is a powerful data collection solution, able to integrate any available information source and to go beyond the limits of traditional search engines KM Tools: Cybion Portal enables the rapid implementation of thematic directories within a Web site or an intranet

CRM Tools: Cybion Talk is an online virtual guide that can animate and dynamize any Web site or intranet by answering users' questions in natural language (chatterbot)

Agent Lab: The richness of the Internet lies in the diversity and the volume of information that is published there. However, manual exploitation of this information is problematic in most cases, as repetitive tasks take up a lot of time and require significant investment in financial terms. But the different families of intelligent agents make it possible to automate part of the current awareness activities (checking for updates in sources, automation of searches, composition of personalized press reviews, etc…)
Our team of researchers, specialized in information science, has monitored more than 7 years all the tools used to automate the current awareness process. This process contains 3 distinct phases that correspond to the following groups of tools:
• Collection tools (metamotors, crawlers, Cybion Eye™, etc.)
• Categorization tools to assist analysis (statistical analysis technology, semantic and/or syntactic analysis, analysis by cartographic representation, etc.)
• Dissemination tools (newsletter builder, portals, push software etc.)

• Audit of current awareness systems
• Advanced tests of software and solutions available on the market
• Benchmarks and comparative studies
• Configuration and personalization of tools
• Made to measure training courses

The quality of our services has earned us the confidence and the loyalty of many large companies.
The confidential nature of our services does not allow us to present all of them here. Some references:

Air France, AOL, ING, Bouygues Telecom, Canal+, Carat Interactive, Cegetel, Clarins, Covisint, Crédit Agricole, DDB, EDF, France Telecom, GDF, L'Oréal, Scoot, SNCF, Société Générale, Telecom Italia, Total Fina Elf, Vivendi…

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