web analytics

The Services / Media Visibility

"Reading traditional media today is no more enough, public opinion is always more following the web rules"

A suite of analysis aimed at detecting the presence of Brands on the web and on blogs and quantifying their visibility through monitoring of content and information published about them. A detailed analysis to understand in what way blogs and online media reacted to the brands’ communication campaigns:

- Brand Visibility Timeline: to understand in detail a Brand online visibility trend, evaluate the brand awareness and significant conversations volume changes in a specific context.

- Brand identity VS Brand image detection: to understand which aspects or actions of a Brand have been acknowledged, by whom and by which media; sentiment analysis, brand identity vs brand image evaluation, share of visibility by media.

- Topic and content analysis: an analysis of a message efficacy to understand which topics have been mainly discussed and what has been particularly interesting to the readers.

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