The Communication Guidelines Where Science and Media meet: from the lab to the street, produced by the collaboration of the European Journalism Centre (EJC) and CYBION, aimed to provide project coordinators with simple and clear directions on how to best communicate their research and innovation to the media, whether general or specialised press.

Highlights

PRESS4TRANSPORT: Communication Guidelines are out!

The creation of the Guidelines was based on the following aspects:

the results of the Media Coverage Analysis performed over a four-month period (March - June 2011),
the long term experience of the EJC and sector literature,
the experience gained during PRESS4TRANSPORT project life-cycle.

Whether you are managing a research and innovation project in the SST field at a national or at a European level, and especially if you are a small or medium enterprise, you need to effectively communicate your results to a wider audience. This guide offers a number of ways to help maximise your efforts by writing and sending press releases, with a focus on both traditional as well as online media.
The document is available in an easy-to-read version here.