CYBIONUnder Threat, Nielsen Accelerates Plan to Measure Online Video
Wednesday 9 December 2009
Facing a client insurgency that could threaten its TV-ratings franchise, Nielsen took a step toward linking TV and online video measurement, making better comparisons possible between online and offline audiences for shows such as "Desperate Housewives" and "30 Rock." (Source: AdAge.com)
See online : http://adage.com/mediaworks/article...
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