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Monitoring the Web and Managing your Online Reputation

Since 1995 Cybion supports companies and public institutions in web monitoring, analysis and online reputation management activities, combining innovative technology and analysis experience. Thanks to its web insights proprietary technologies, Cybion provides data and analysis to support the marketing and communication communication strategy from design to assessment.

Cybion Social Box: the new tool-box for Social Media analysis

Right now your Brand or your competitors are being discussed on the Web, whether specifically with reference to the products, services, promotional campaign or to any specific event.

All this is directly and immediately impacting on your reputation or your competitors’.

Monitor and analyse your brand reputation by asking for Cybion Social Box!

Cybion Social Box is the social media analytics suite based on innovative technologies.

Cybion merges the quantitative analysis with the analytical approach, going beyond the use of indexes. Friends, followers, subscribers, posts, tweets, mentions and hashtags quantities are contextualized, interpreted and assessed in order to provide you with added value and understandable information as: visibility, engagement, brand awareness, comparison between Brand Identity and Brand Image, brand and products/services perception, targeted community profiling and domain specific influencers selection for an effective communication.

We change the users’ conversations into data and profiled information to support you understanding and assessing your reputation.

To monitor what is being shared about your Brand or your competitors, to understand the impact of your marketing contents and promotional campaigns on the community, you can ask for Cybion Social Box:

Media Visibility	Social Insights	Influencers Discovery

A suite of analysis aimed at detecting the presence of Brands on the web and on blogs and quantifying their visibility through monitoring of content and information published about them.	A service to detect the presence of Brands on Social Media, evaluate the identity building and define the image and reputation outlined by users, influencers, communities.	A suite of services and tools designed to support planning an influence marketing strategy.

NEWS CYBION

27 November 2013

Twitter Champions League popularity

Twitter is the favourite social media for realtime event commentary. Supporters share opinions and comments on teams that directly impact on their popularity.

Twitterchampions provides the Pop Score of each team. The Pop Score is the value of popularity of a team on Twitter: how many fans discuss about the team. Pop Score is expression of the number of tweets that explicitly discuss about the team though mentions or hashtags.

19 October 2013

What is the Social Footprint of your brand?

"When luxury intersects with the web, conflicts ensue. First, because the net makes pricing transparent, which inevitably makes some people feel stupid for paying full price (and stupidity doesn’t work with the other pillars of luxury). And second, because the new sorts of social proof have to do with how connected and respected you are, not how much you paid for that handbag." Talking about luxury goods an Internet, Seth Godin stresses the word transparency. Transparency is necessary for a brand to gain respect and credibility. Once, the elite concept was based on the difficulty both to access a good and information related to it. Now in the times of social web, your value, according Godin is based on how you are considered among your own social connections, and not anymore on financial matters.

Social Fashion Weekly: fashion shows become more democratic

7 October 2013

Social Fashion Weekly: fashion shows become more democratic

Fashion shows become more democratic thanks to social media and innovations like Google Glass, which join the family of mobile devices which integrates experiences in real world and their return on social media.

Real time information, filtered by influencers who can provide updates about the fashion shows as well as the backstages, innovative platforms like postano.com to bring the experience of fashion to a larger audience, fashion bloggers as meeting points between, designers, models, giornalists: That’s what happened between the fashion world and the social media world during the Social Fashion Week.